Two steps back to make one step forward: Going back to autotext.me

by | Apr 19, 2018

“I messed up,” “I made a mistake,” “I f$*!#d up;” these are some of the hardest statements to make. Even though, as humans, messing up is a daily occurrence, we never want to admit it. Why? Because we want everyone to see us as all-knowing, exceptional people. The funny thing is most of us are scared, vulnerable people trying to do our best every day to get through it. I get it, and I admit I am the first person to want everyone to think of me as exceptional, but I am not.

Recently, we changed the name of our product from autotext.me to autoflow. It was a perfect fit, and something we had been planning for some time. It was a lot of work to make the transition. First, we had to convince everyone on our team it was the right move. Then, we had to come up with an agreeable name. Next, we had to execute. As you, the business owner/entrepreneur, know, there are a LOT of steps in execution.

We pulled it off on time as planned as a team, and it was a hard but glorious success. BUT, we did not realize that another company had already trademarked the name in our industry. I thought I did my due diligence, but it was not thorough enough. They made it clear that we are to stop using the name, and I told them we would comply.

I made a mistake. And, my mistake stings not only me but my team.

Autoflow is no more. We are moving back to autotext.me for now.

Business is a struggle sometimes.

Chris Cloutier

Chris Cloutier

Architect/President at autoflow.com

As an auto repair shop owner of Golden Rule Auto Care, Chris Cloutier realized the need for a better way to communicate with his customers as he observed how communication gaps created bottleneck situations and wasted valuable rack time. With 20+ years experience as a software developer including employment stints at Southwest Airlines and Wyndham International, Chris had seen the benefits of the marriage of software and customer service.  With the entrepreneurial passion to create an innovative solution to solve a common industry problem, Chris designed autoflow, a tool that dually functions as a visual workflow management system and as a means for keeping customers engaged and informed by providing status updates throughout the stages of the vehicle repair process. Click here to read more...

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