Why the Phone Call Is Still Your Most Important Sales Tool

Why the Phone Call Is Still Your Most Important Sales Tool

Every dollar a shop spends on marketing is meant to make the phone ring. What happens after that is where the money either pays off or gets wasted. A phone training specialist who has worked with hundreds of shops made this point during a recent Autoflow webinar. The...
Should You Turn a Technician Into a Service Advisor?

Should You Turn a Technician Into a Service Advisor?

A technician can’t turn wrenches anymore due to an injury or perhaps shows interest in the front counter, and the shop owner starts wondering about a move to service advisor. A panel of shop owners and trainers walked through real examples of this during a...