Why the Phone Call Is Still Your Most Important Sales Tool

Why the Phone Call Is Still Your Most Important Sales Tool

Every dollar a shop spends on marketing is meant to make the phone ring. What happens after that is where the money either pays off or gets wasted. A phone training specialist who has worked with hundreds of shops made this point during a recent Autoflow webinar. The...
Should You Turn a Technician Into a Service Advisor?

Should You Turn a Technician Into a Service Advisor?

A technician can’t turn wrenches anymore due to an injury or perhaps shows interest in the front counter, and the shop owner starts wondering about a move to service advisor. A panel of shop owners and trainers walked through real examples of this during a...
Why Your Best Service Advisor Might Be Talking Too Much

Why Your Best Service Advisor Might Be Talking Too Much

A shop owner on a recent Autoflow webinar compared two of his own advisors. Advisor one is warm and wants to be everyone’s best friend. He doesn’t enjoy delivering bad news, so he softens it and spends time making the customer feel better before getting to...