We live in a world where all information is now at our fingertips…well, almost all information. We can pull content from the internet for just about anything: up-to-the-minute news, what our friends are eating, where to vacation, what the cheapest gas prices are in town, etc.

Like I said, just about anything. But, when it comes to information in the service industry, in particular, real-time status updates, it isn’t so easily accessible. Ever wondered about the status of your car while it’s at the auto repair shop: has it been diagnosed, are they working on it, is it ready yet? Or, what is happening to your dog at the groomer’s: is Fefe being washed right now, or is she getting her hair cut? None of this information is possible unless the company providing the service or delivering the goods pushes notifications to you. We live in a world that can become very frustrating because of push vs. pull communication. We live in a world where we can find most information in an instant but yet can’t find out when the cable guy will be at our house (sometime between 8 am and noon; nice window).

I believe that push notification is the next big wave. I think we have only started to scratch the surface of where this type of notification will go. Think about all of the businesses you deal with right now; only a fraction push information to you, but soon, this will all change.