“Dealers Need to Get on the Text Message Bandwagon: Dealer service communication overwhelmingly takes place either in person at the dealership or over the phone; only 2% of all customers currently receive service updates via text message or email. Yet, 37% of Gen X[1] customers and 38% of Gen Y customers prefer to receive service updates via text message or email. Even 22% of Boomer customers prefer text or email communication. The willingness to communicate according to customer preference is a tremendous opportunity to increase satisfaction.”
Automotive Recalls Drive Decline in Service Satisfaction, J.D. Power Study
Chris Cloutier
Architect/President at Autoflow
The Desire for Continuous Improvement
As an auto repair shop owner of Golden Rule Auto Care, Chris Cloutier realized the need for a better way to communicate with his customers as he observed how communication gaps created bottleneck situations and wasted valuable rack time.
