We are based on referrals. Why don’t we track them better?
This is another area where shop management systems fall short. They allow us to track a business to a customer, but not a customer to a customer. I have known shops that do this by hand, but that method is very manual and tedious.
SALES PITCH: This is why I wrote the Rewards and Referrals program, the latest module to Autoflow. You can track customers to referrals and build visual referral trees, enabling you to see which customers are out there pushing your business. We further tied this in with a rewards program, built to recognize and reward those customers. With the season of giving and a new year upon us, it’s a fitting time to incorporate a better way to say thanks to “Joe,” who has referred five people to your business, by rewarding him with a free oil change.
In a small business, your most loyal customers are your best salespeople. Funny thing is, as small business owners, we tend to chase new customers and spend hundreds of dollars a month in advertising that nets us a very small rate of return. Yet, it’s customer referrals that are the lifeblood of our business, and tracking them is therefore essential.
I hope you have a great holiday season.
Architect/President at Autoflow
The Desire for Continuous Improvement
As an auto repair shop owner of Golden Rule Auto Care, Chris Cloutier realized the need for a better way to communicate with his customers as he observed how communication gaps created bottleneck situations and wasted valuable rack time.