Are you just checking boxes?
Do you have a DVI? Are you using that DVI to its fullest potential or just checking boxes?
I was discussing this topic with a colleague recently and recalled a sermon I once heard. It involved a story about a man with a high-end electric guitar.
The man never used his prized guitar, and it hung mostly silent on his wall. It more so served as an ornamental piece to impress company since he was only able to do a few simple riffs and chords. When he felt like playing, he practiced with a simpler instrument that sounded good enough.
One day a friend came over. Being a rock enthusiast, the friend admired the guitar hanging on the wall. He knew the brand, knew what it was, and knew what it was capable of performing. The friend asked permission to take it down, hook it up, and try it out. The man agreed, feeling proud of his possession gaining positive attention.
His friend began by acquainting himself with the instrument. Picking at a few strings and making a few adjustments here and there. Nodding his head in satisfaction, he suddenly launched into a series of complex techniques, simply stated… shredding it.
The owner of the guitar was jaw-dropped with the incredible sounds of the instrument now filling the room. His friend positively rocked it and was beaming with satisfaction.
One man merely “had” a great guitar, while the other man recognized what it was capable of and executed it to its full potential.
I’ll ask again. Does your shop have a DVI?
Your customers should be jaw-dropped by your careful attention, expertise, and adherence to your professional responsibility.
If you have it, rock it!