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Are Your Messages Getting Through… If Your Number Is Unregistered, They Are Not!

October 4, 2023
Business texting has been on the rise for some time now and with that came spam. The carriers have fought back against spam with new requirements for registration but this has left responsible business owners caught unaware.  If your business uses text messaging, you must understand a few things to ensure your messages are getting out to your clients effectively.

Understanding 10DLC Registration

10DLC, or 10-Digit Long Code, refers to text messages sent through local, familiar phone numbers. These are the same types of numbers individuals use for personal text messaging, which makes them more trusted and recognizable to recipients. 

10DLC was designed for Peer-to-Peer (P2P) conversations.  In other words, texts between you and your family members or friends. 

With web-based software came application-to-peer (A2P) texting.  While the vast majority of businesses that use A2P texting do so for conversational texts in low volume, there are other players that use A2P texting to send high volumes of marketing messages and, of course, spam

To aid in preventing spam, it has become necessary for carriers to create a complicated registration process that verifies who the party is behind the traffic. and maintain the integrity of the messaging ecosystem.

What Does This Mean for the Business Owner

Just like it matters for the quality of the tools a mechanic has to fix a car, so does the quality of the software you are using to send your text messages. Your texting provider will have ensured your 10DLC number has been registered and will notify you clearly if your messages are not delivered.  

If you are not currently aware if your text messages are going through, now is the time to make sure your number is registered and look into finding a platform that keeps you informed.   New rules went into effect Sept 1, 2023.  No traffic is delivered from 10DLC numbers that are not registered.  Don’t get caught surprised if this is the case for you.

Michael Catullo