All is Fair in Love, War, Business, and Google AdWords

All is Fair in Love, War, Business, and Google AdWords

All is Fair in Love, War, Business, and Google AdWords I just wrote a blog about how competition is healthy, and I still stand by that. Competition makes us stronger. In the Bible, Proverbs 27:17 sums it up perfectly: “Iron sharpens iron, and one man sharpens...
Friendly Competition: Why you should know other shop owners

Friendly Competition: Why you should know other shop owners

Friendly Competition: Why you should know other shop owners Competition is a good thing, yet it’s something that we tend to look at negatively. Why? A lot of times it’s because we aren’t doing as well as we want to, so we blame our competition for...
Customer or Client

Customer or Client

Customer or Client For all the talk we hear about raising the image of the auto repair industry to a true profession, we must first have a reckoning with how we understand our relationship with those whom we serve. Restaurants and hospitality businesses have...
Show AND Tell – using visuals to educate customers

Show AND Tell – using visuals to educate customers

Show AND Tell – using visuals to educate customers I do my best to stay agnostic when it comes to what kind of technology a shop should use. I don’t want to promote something that works for one shop but doesn’t work for another. I don’t even...
Touch + Technology = Trust

Touch + Technology = Trust

Touch + Technology = Trust The following quote was given to me by a friend named Mark who owns multiple shops: “The challenge is to blend the technology in the front room with the touch so that you can create the trust to differentiate your company from your...
Great Software Will Not Fix a Bad Shop

Great Software Will Not Fix a Bad Shop

Great Software Will Not Fix a Bad Shop Just as the latest robotic surgery technology would be useless without the skilled hand and mind of a trained surgeon, shop software is also useless without the proper team and processes in place. This is something we often come...