We are based on referrals. Why don’t we track them better?

We are based on referrals. Why don’t we track them better?

We are based on referrals. Why don’t we track them better? The majority of traffic coming through our doors is referral-based, whether stemming from online reviews or good neighborly advice from our existing customers. I personally love when a new customer tells...
Digital Inspections Won’t Increase ARO Unless…

Digital Inspections Won’t Increase ARO Unless…

Digital Inspections Won’t Increase ARO Unless… There are a lot of frustrated shops that go digital and expect an immediate increase in their Average Repair Order (ARO), but that just isn’t the case unless they are using the DVI (Digital Vehicle...
What is IoT?

What is IoT?

Personally, I hate acronyms. I think smart people create them just to frustrate simple people like me. IoT is the Internet of Things, not to be confused with IoE, the Internet of Everything, which is another subject. It is basically all physical things connected...
What does the automotive repair industry need most?

What does the automotive repair industry need most?

Training! That should be the end of this blog, and I should have nothing more to say than simply training. But, of course, I’ll go on.  Most people would tend to think I would’ve answered technology, but if you don’t have top people to run your...
Who owns your Digital Vehicle Inspection data?

Who owns your Digital Vehicle Inspection data?

Yes, I have been on a kick about who owns the data that a shop owner collects. And, I want to clear up any misconceptions out there in this auto repair world about who owns a shop’s data, even the data collected from your Digital Vehicle Inspection reports. Once...